Exciting technological advances happen daily, but it is still up to the employer and employees to ensure the business makes profit and is sustainable. Effective communication in the workplace plays a vital role. Employers must take care to communicate clearly in order to create a working environment receptive of growth. Employers must consult with the employees (individually or in a group) on a regular basis. A record should also kept of all consultations. This will create a platform for employees to voice their thoughts and ideas, as well as to discuss any specific needs.